2007 Fall Forum Presentations
October 10 – General Sessions
Competing on Analytics
Jeanne Harris, Accenture
Jeanne Harris, Executive Research Fellow and Director of Research at the Accenture Institute for High Performance Business, is the co-author of Competing on Analytics: The New Science of Winning (Harvard Business School Press, 2007), which explains how high-performance businesses are building competitive strategies around data-driven insights.
Intelligent Results and First Data
Trevor Rubel, Intelligent Results
Trevor Rubel, Chief Strategy Officer for Intelligent Results, will review key market and industry trends and reveal how the combined strengths of First Data and Intelligent Results can help create a competitive advantage for your organization.
Analytics in Today’s Credit Card Market
Ted Iacobuzio, TowerGroup
In this session, Ted Iacobuzio will outline the critical need for actionable analytics in consumer credit. Basing his presentation on current events—the implosion of the subprime mortgage market and its far-reaching implications for all kinds of consumer credit—Iacobuzio will show how only deep knowledge of the customer can help banks navigate these treacherous waters. In addition, he will suggest that for at least some kinds of lenders there is as much opportunity as there is threat in current conditions, given the right tools to deal with the situation.
Streamlined Sales Tax Project Update
Stuart Hoins, First Data
During this session, Stuart Hoins, Vice President of Tax Compliance at First Data, will discuss the proposed tax on postage.
Regulation Z
Matt Kardell, First Data
During this session, Matt Kardell, Senior Vice President of Client Development at First Data, will discuss the proposed changes to Regulation Z.
Analytics: Deeper Insights, More Accurate Predictions
Danny Rosenthal, Intelligent Results
Want a better understanding of how analytics work? And with the many analytical techniques out there, how do you determine which will work best for your organization? Join Danny Rosenthal, Director of Development at Intelligent Results, as he explores a number of analytical techniques and how they decipher the past behavior of your customers to predict what they will likely do next. You’ll leave this session with a better understanding of the various techniques and the criteria for selecting those most effective for your organization.
Fraud Trends and the Future of Fraud Analytics
Denise Keay, First Data
What are the latest fraud trends? How can analytics help automate the process of fraud trend identification? Join First Data fraud expert Denise Keay for this eye-opening update on the key fraud trends affecting the financial industry today. In this information-packed session, you’ll receive valuable insight on available data that can be leveraged in the fight against fraud.
Customer Optimization
Mike Capizzi, Marketing Strategists
In this session, you’ll learn how your organization can use data, analytics and decisioning to market more effectively to your customers, deliver better service and, ultimately, build loyalty. Mike Capizzi is founding partner of Marketing Strategists LLC, an independent consulting practice specializing in creative, customer-focused and data-driven marketing solutions.
Data, Decisioning and Analytics
Shelli Wobken, First Data
Join First Data’s Shelli Wobken, Vice President Product, as she explores data, decisioning and analytics at First Data, including an overview of the LIFTSM family of solutions.
October 11 – Breakout Sessions
Customer Service: How to profit by listening to your customers
Lynn Blagg, First Data
What do you know today about your customers? The answer is “a lot.” The challenge is how to leverage that raw data into actionable intelligence throughout the lifecycle of a customer’s account. This session will review some opportunities you may be missing. We’ll look at simple processes to filter the data you already receive to make better use of it. We’ll also look at some new ways to capture knowledge from every interaction with your consumers. Now, how do you act on that intelligence? We’ll discuss some tools to trigger quick action based on the knowledge you gather. This can be particularly important in customer-initiated interactions. Whether a customer calls a service rep, visits your Web site, or dials an IVR, you have a prime opportunity to make an impression and to show your ability to provide individualized care. During this session, we’ll show you how to take advantage of that opportunity!
Marketing: Using actionable data to increase offer ROI
Lee Putman, First Data
How can you increase the value of your portfolio? By using data to identify specific buying patterns, you will have a better understanding of your customers’ behaviors and be able to create a more enticing marketing campaign. This session will review an inactive-to-active marketing strategy and how the power of analytics can help you get the most out of your marketing dollars and bring long-term value to your portfolio.
Act now, you’re missing opportunities!
Michael Trautman, First Data
Sometimes there’s no time like the present. Using data to react immediately to something that has just happened with your customer, via an internal or external trigger, can help you take advantage of a fleeting opportunity to provide better customer service, cross-sell a product or head off fraud before it happens.
Identify the bad guys by improving your knowledge of the good guys
Denise Keay, First Data
Managing fraud is a complicated task. Often overlooked is how financial institutions can improve their fraud management capability by better understanding the normal spending characteristics of the customers in their different portfolios. This session will provide tips on what you should know about your portfolios so you are better able to identify the bad guys without impacting the good guys.
Finding the balance between risk and revenue
Janell Lowe and Lisa Mehlin, First Data
Every year financial institutions lose more money to poorly performing risk strategies than from fraud. In this session, we will review how you can gain insight into your customer base and actions you can take to refine your risk strategies — to find the right balance between risk and revenue potential. We will review tools that compare your portfolio’s performance to industry benchmarks, and specific actions you can take from the benchmark analysis — specifically covering credit line optimization and payment risk strategies.
Collections: Leverage analytics to collect more,
increase unit yields AND spend less to do so
Lisa Mehlin, First Data
As delinquency rates continue to rise, your costs to collect on those accounts may rise as well. That is, unless you leverage the power of analytics to optimize your collections efforts. In this session, you can learn how to integrate packaged analytic applications into your collections workflow to improve your resource allocation and your customer experience while increasing dollars collected.
Simple & Quick: Actions you can take to help your business today!
Lynn Blagg, First Data
Our data and analytics experts have gathered together a list of quick hit opportunities. Bring home some “Best Practices” and “Common Pitfalls.” The best business operations can benefit from a quick review of their everyday practices. Have some fun, look at some common problems and uncover some of the lost treasures of the First Data processing system.
Marketing in a competitive environment
Leigh Nichols, Intelligent Results
Learn how Intelligent Results leveraged our PREDIGY™ Platform to create a total marketing solution for a large and highly competitive marketplace. The total marketing solution is comprised of analytic clusters and predictive response models. The results to date show a significant decrease in the cost per acquisition while identifying a larger qualified prospective base. Learn how First Data and Intelligent Results can create a custom marketing solution like this to fit your specific needs.
