Begin Rewarding Cardholders and Managing Risk with the EarlyDetection System™
New cardholders bring with them not only the potential for growth, but also the potential for risk. Typical behavior models, used to predict the level of risk that comes with a new account, can require up to six months of data to establish.
Now, with the EarlyDetection System,™ from First Data and Austin Logistics, you don’t have to wait months to try and determine which new accounts may be profitable versus which ones indicate higher risk of fraud. As early as day one of a new account, you can now:
- Reduce losses through early identification of high-risk new accounts;
- Stop fraud immediately before it has a major impact on your P&L;
- Grow revenues by identifying deserving customers and rewarding them with appropriate line management decisions.
An issuer is able to score a cardholder’s risk based on the data from his or her very first purchase. By integrating this information with First Data’s world-class decisioning platform, issuers are able to take appropriate action early in the account’s lifecycle.
The EarlyDetection System™ enables its users to confidently assess what types of accounts have been booked and target each one with appropriate actions within their corporate policy and business constraints.
