First Data Resources

Solutions that build stronger, more valuable customer relationships.

First Data

• Client Log-In
• About First Data
• Contact First Data
• Home

Your Solutions for Success…

• Reduce Your Fraud & Risk
• Increase Your Revenue
  • Improve Cross-sell Results
  • Increase Active Accounts
  • Boost Transaction Volume
  • Enhance Fee Revenue
  • Revenue Days Recap
• Know Your Customers
• First Data’s Loyalty Solution

Hit Your Revenue Targets
By Increasing Transaction Volume

Every portfolio has a core of active, valuable customers. But don’t overlook the opportunity that lies hidden within this already valuable segment. With careful analysis and planning, you can leverage your existing base of customers to increase revenue by increasing your transaction volumes.

Understand Your Customers’ Buying Habits

You can increase your transaction volume by enticing your customers to use their cards more expansively, but first you need to understand their buying behavior so you can appropriately segment your portfolio. For example, while customers may use their card predominantly to make high dollar purchases, there maybe an opportunity for them to make small dollar purchases, Internet purchases or recurring payments such as membership fees.

By using tools such as DataLink^SM and the Intelligent Results line of products, First Data can help you segment your portfolio to determine which accounts offer more opportunity to change customer behavior to use a card as a ubiquitous payment tool for recurring payments, micropayments, Internet purchases, high dollar purchases and everyday purchases. The data can also be used for further analysis in determining customer trends such as where and how customers spend their money. This will help you make the best use of your marketing dollars in developing more targeted, and productive, incentive programs.

Create Offers They’ll Respond To

Once you have a better understanding of your customers’ buying habits, the next step is to create an irresistible offer. We have tools you need to incent your customers with enticing rewards packages that have been tailored to their unique buying behavior. For example, you can use First Data’s Loyalty Solution to create targeted promotional offer(s) that will drive your customers to use their credit cards more quickly and more frequently for higher transaction amounts.

Additionally, First Data can then help you communicate these offers via customized statements or letters and follow-up digital or text messages. We can also help you communicate with your customers on an ongoing basis to keep them interested and help them understand the value of using their credit card.

Real World Solutions for Your Real World Revenue Challenges

For more information on how First Data can help you increase your revenue by increasing transaction volume, please click here or call 888-565-5990.