First Data Resources

Solutions that build stronger, more valuable customer relationships.

First Data

• Client Log-In
• About First Data
• Contact First Data
• Home

Your Solutions for Success…

• Reduce Your Fraud & Risk
• Increase Your Revenue
  • Improve Cross-sell Results
  • Increase Active Accounts
  • Boost Transaction Volume
  • Enhance Fee Revenue
  • Revenue Days Recap
• Know Your Customers
• First Data’s Loyalty Solution

Hit Your Revenue Targets
By Activating Inactive Accounts

An inactive account is a nonperforming asset for your institution. It’s also a portfolio growth opportunity that allows you to avoid upfront acquisition costs. With First Data, you already have a variety of options at your fingertips to assist you in activating accounts and improve your bottom line without the need to increase your new customer marketing efforts.

First, Identify Receptive Customers

Identify the most promising inactive customers in your portfolio using powerful analytics tools from Intelligent Results to create a segment of accounts with a specific profile.

Second, Remind Them to Use Their Card

Once you’ve identified your most likely customers, we can help you remind them of their relationship with your financial institution and create a compelling, valuable proposition that they will care about. By using DecisionQuest^® and Correspondence Director,^SM you can deliver this offer via a letter or zero balance statement. Or, you can communicate the offer to customers with an automated digital message using 2Way-Connect.^SM Customers can also use IVR technology or Call Center Services to get more information about the offer and activate their inactive accounts.

Another way to entice customers to use their card is by sending them a new one. With First Data’s Digital Card Printing, you can create a wide range of card designs that may be more appealing and relevant to the customer. Digital Card Printing also makes it fast, easy and affordable for you to print highly personalized, color cards on demand.

Third, Keep the Connection Open

For designated periods of time after the activation, additional offers should be made to your customers to ensure recurring card activity. This can be done by sending promotional letters via First Data’s Strategic Communications Solution (SCS) and offering specific rewards through our Loyalty Solution. Offering rewards that are richer and more relevant to your customers’ buying behavior will entice them to use their card more often. Customer Linked Rewards^SM can also be used to reward customers for services they receive throughout the financial institution. By reinforcing continued use of the card with ongoing incentives, you can permanently improve the behavior pattern of your customers.

Real World Solutions for Your Real World Revenue Challenges

For more information on how First Data can help you increase your revenue by activating your inactive accounts, please click here or call 888-565-5990.