First Data’s Loyalty Solution…


Increase Transaction & Balance Levels with Item Level ProcessingSM

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Want to drive specific purchase patterns that will encourage partner relationships and cost sharing? Then you need to deliver specific offers to your customers.

With Item Level Processing,SM you can capture product level data from purchases to reward highly targeted and specific buying behaviors. For example, you can deliver brand, department or store-specific offers, plus, integrate time-sensitive restrictions to add immediacy and reduce customer response times.

Together, these capabilities can give you the opportunity to create new value propositions and increase cost-sharing incentives for your partner(s), while improving transaction and balance amounts from your customers.

The Details on Detailed Purchasing Data

Item Level Processing can capture the data you need to create the most specific loyalty reward offers. This includes data on store number, department code, product class, SKU number, date of purchase, time of purchase and amount of purchase per SKU. You can even prioritize SKU numbers to direct buying behavior appropriately.

By creating strategies that can use this information, you can create rich, relevant reward opportunities for your customers, and leverage our existing rewards services to speed setup, reduce time-to-market and improve the consistency of marketing and communication efforts for your item level program by:

  • Identifying appropriate cardholder segments
  • Establishing reward programs and strategies via our robust Rewards Issuing system
  • Creating consistent marketing materials across all your channels
  • Displaying SKU reward or discount on statements to highlight value received and increase customer participation and excitement.