First Data acquires data analytics company Intelligent Results
First Data Corp. has acquired Intelligent Results, a customer data analytics and decision management software company. Intelligent Results has developed a proprietary customer analytics and decision management platform that integrates and automates the data analytics to action process. The company currently serves clients in the financial services, utilities and government services markets.
“The acquisition of Intelligent Results allows us to continue to secure transaction processing volume by integrating high-quality, value-added analytics products into the processing stream, and clearly supports First Data’s strategies of growing its core business and expanding its products,” said Sara Bonn, Chief Product and Innovation Officer, First Data. “The complementary strengths of First Data and Intelligent Results will result in a safe and secure deployment of advanced technology for product development and deployment.”
“Joining the First Data family will enable Intelligent Results to evolve our products at a faster pace and leverage the strengths of a company that has a 35+ year history of providing secure, high-volume complex transactions services for many of the world’s leading financial institutions and merchants,” said Kelly Pennock, CEO, Intelligent Results.
Intelligent Results enables companies in financial services, utilities, telecom, government and retail to manage their business more dynamically with a new standard in customer analytics and decision management. The Intelligent Results PREDIGYTM software platform allows companies to better understand and predict customer behavior and then quickly plan and operationalize targeted strategies. This empowers companies to improve the customer experience, allocate resources more effectively and increase profitability. Intelligent Results’ approach, platform and applications result from 20 years experience that began in the national labs.
