Strategic Communications Solution
Create more powerful, more profitable customer communications across all channels—from monthly statements to instant electronic notifications, while achieving brand consistency.
Use influential, full-color visuals, images and electronic message integration to increase the effectiveness of your customer communications.
No matter who your customers are, how often they use their card or what they like to buy, Strategic Communications Solution can improve your communication efforts.
The end result is a suite of communications solutions that is cost effective and improves customer usage rates and satisfaction.
Build More Valuable Customer Relationships
Take advantage of a virtually unlimited number of decision elements to drive the right offer, to the right customer, at the right time. Matched with the impressive presentation capabilities of full-color custom printed statements and coordinated electronic message delivery, you will be able to improve customer loyalty and relationships on a daily basis.
Increase Revenue Opportunities
You will be able to explore new marketing programs with new capabilities such as MICR printing for checks, selective perfs and more targeted decisioning. Additionally, you can improve cross-marketing efforts with revenue-generating Onserts–targeted marketing offers printed on the actual statement. Finally, opportunity exists for selling unused space on statements to generate revenue through third-party advertising.
Reduce Marketing and Customer Service Costs
First Data reduces your customer service costs by providing more clear and easy-to-understand information in graphical formats and allowing several contacts a month through text messaging and e-mail messaging. This helps eliminate questions your customers might have and reduce costly calls to the call center. Additionally, automating and streamlining the customer communications process lessens the day-to-day costs of maintaining active marketing programs.
Strategic Communications Solution
See through your mountains of customer data to match the right customers, to the right offers, at the right time.
Learn more about DecisionQuest®
Utilize full-color printing on the fly to initiate marketing efforts to your customers.
Learn more about IntellicolorSM
Improve brand consistency with enhanced layout and design capabilities.
Learn more about Correspondence DirectorSM
Effectively manage your communication strategy to customers consistently throughout the month, reaching them through their preferred manner of contact.
Maximize the value of other First Data solutions.
Strategic Communications Solution Case Studies
Improve Account Profitability
Meet Julie, a working mother who uses her credit card regularly but frequently calls customer service to ask about billing issues or payment information. (more)
Tailor Offers to Every Single Customer
Meet Mike, a 33-year-old who shops occasionally at his favorite home improvement store and recently applied for a home mortgage. (more)
Provide Customers with Information They Need
Meet Robert, a 26-year-old who likes to look his best, shops at least once a month and continually makes late payments. (more)
Give Customers a Reason to Come Back
Meet Sandra, a retiree who devotes much of her free time to traveling. However, she rarely uses her credit card. (more)
