Improve Risk Management, Customer Retention and Cross-Marketing
Capitalize on the window of opportunity to create highly targeted customer correspondence and quickly adjust to market opportunities with Fast REACT.SM Incorporate improved risk management, customer retention and cross-marketing on behalf of the customer.
Fast REACTSM allows you to leverage the full breadth of Strategic Communications Solution when a customer performs a pre-determined action. Know when customers might be most interested (i.e., a late payment or credit history change, subject of a lien or a bankruptcy filing, etc.) and contact them through several different channels—text message, e-mail, instant messaging, phone and monthly statements—multiple times throughout the month.
With Fast REACTSM you can also retain profitable customers when they look to obtain credit somewhere else. Teamed with eMessenger’s capabilities, you can offer a timely cross-sell opportunity by reaching the customer via a text message or e-mail.
